Sell more by measuring the customer experience
The customer journey begins at the search engines when they enter keywords and find your website. Which page do they land on and what they do next, how long they spend on each page, and how they behave depend on how you have designed the customer experience.
To measure all aspects of customer behavior on your website and social media platforms, you need to bring all data into one platform that can tell the end-to-end customer story from the moment they enter your website and journey through to the purchase decision.
In the following short video, a furniture company that sells products on their e-commerce store wanted to measure all aspects of their digital marketing efforts on their social media platforms and their website.
They also needed an integration with their sales process to analyze how many visitors converted into buyers and what additional sales opportunities could be discovered.
We built an application using Qlik Sense that measured the customer experience across all channels and uncovered opportunities for new sales opportunities.
It connects to any data source and any API enabled application.
The application helped them analyze data from:
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